Huda Beauty transforms our Passivhaus into a pink universe
The brand celebrated the launch of its new lipstick with an immersive experience centered on color, beauty, and creativity.
On July 14th, Passivhouse underwent a complete makeover to host the launch of Huda Beauty’s new lipstick collection. For the day, the space was transformed into an all-pink universe designed to immerse guests in the brand’s bold, feminine, and instantly recognizable aesthetic.
Content creators and media representatives explored the collection’s eight shades through an experience designed for testing, experimenting, and playing with the makeup. Live makeup artists, touch-up stations, and customization zones offered a close-up look at each of the new colors.
The pool, various photo spots, and a carefully curated setting complemented a journey where every detail was integral to the launch. Custom ice creams, mocktails, and a culinary offering presented in the brand’s signature packaging rounded out a vibrant, colorful celebration.
Our Passivhouse thus became the stage for a dynamic, immersive experience, seamlessly blending beauty, content, and entertainment to showcase the new Huda Beauty collection.
Thank you to ALEM Comunicación for their trust, to Huda Beauty for choosing our venue to bring this experience to life, and to Be Chic Catering for joining us once again with such a carefully curated and special offering.