Guerlain celebrates L’Heure Bleue beneath the Madrid sky. Our event of the month
On 23 September, Guerlain chose one of our penthouses to celebrate L’Heure Bleue, the fragrance created by Jacques Guerlain in 1912. Amid the scent and the last light over the city, the gathering evoked the fleeting hour that gave one of the Maison’s most iconic creations its name.
The Maison chose one of our penthouses to present L’Heure Bleue at a gathering shaped by light, fragrance and the Madrid sunset.
On 23 September, one of our penthouses became the setting chosen by Guerlain to present L’Heure Bleue, one of the Maison’s most iconic fragrances.
Originally created by Jacques Guerlain in 1912, L’Heure Bleue draws its inspiration from that moment suspended between day and night, when the sun disappears and the sky takes on a blue hue. The views over Madrid and the evening light provided the perfect setting for this presentation.
The experience was designed to unfold alongside that moment of the day. With the city as a backdrop, guests explored the world of the fragrance as the changing light gradually transformed the space.
The penthouse became part of the event’s story: architecture, landscape and fragrance came together during the blue hour, creating an intimate and distinctive atmosphere above the rooftops of Madrid.
Our thanks to ALEM Comunicación for once again trusting The Sibarist to find the setting for its events, to Guerlain for choosing one of our spaces, and to Be Chic Catering for its culinary contribution.
Photography: Leticia Díaz de la Morena
