Mazda, recognized worldwide for its design, is also the only automotive brand that designs and conceives its cars from a block of clay. It is then molded by hand before being transferred to the computer, which is why the Japanese company considers craftsmanship to be one of its fundamental pillars. “Our craftsmen, or takumis, use their hands in the same way as the craftsmen who belong to SACo,” explains Natalia García, Mazda’s communications director.
The president of SACo and founder of Abbatte Elena Goded does not conceive craftsmanship without truth. She says it inside El Invernadero with a restrained voice, as if she were inside a temple. Around her, alabaster lamps by Siete Formas, delicate plates by Vajillas de Ultramar, the work of José Luis Bazán, who is this year’s National Craftsmanship Award winner. Also, lamps by Mayice, feather crowns made by Henar Iglesias and thirty other artisans have made up the decoration of La casa del futuro. SACo was born to rehabilitate craftsmanship in Spain. Its craftsmen are specialized in different areas, but in all of them excellence is the characteristic note.
For her, a cozy home needs emotion, and that’s precisely what everything handmade conveys because you see the hands of the craftsmen. “The covid has made us reflect on what our den is like. Also about what we have to take care of the objects we surround ourselves with in order to take care of ourselves as well.” Here there is no trick or cardboard, everything is authentic, everything is handmade. “The objects in this exhibition are not just to look at, but to enjoy with all five senses, and that is quality of life”.