Tradition, quality and sustainability. If Valeria Cotoner had to be defined in three words, they would be these, understood as a return to the essential. It is one of the prêt-à-porter fashion firms that is giving more to talk about, and that has a large group of customers who value, above all, both its originality and the ethical principles on which it is based.
The latest collection was presented at El Invernadero The Sibarist, dressed for the occasion in keeping with the ode to cotton that inspires the brand, as well as its vibrant prints.
Its founder and designer Valeria Castillejo, went from a flower company to fulfilling her dream of creating a fashion brand when the pandemic arrived in 2020. A series of colourful designs where prints are the absolute protagonists. All of this united by the craftsmanship of the millenary techniques with which her fabrics are made, which are committed to integrating traditional techniques into modern fashion.
Valeria Cotoner’s designs are very special, as they produce limited units of each collection, and they only produce two a year. This is because all the fabrics are hand-woven on looms in the city of Hyderabad in India. During the designer’s conversations with local artisans, she discovered that ancient techniques are passed down from generation to generation.